Shout! Factory Elevates Michael Ribas To Senior Vice President Of Marketing And Product Management

Shout! Factory, a multi-platform media company, has promoted longtime senior executive Michael Ribas to Senior Vice President of Marketing and Product Management. The announcement was made today by Shout!’s CEO Garson Foos, and Gene Pao, Executive Vice President of Strategy and Digital, to whom Ribas reports. 

In this elevated position, Ribas will continue collaborating closely with Garson Foos and Gene Pao in big-picture strategy that supports Shout!’s long-term growth. He leads the marketing and product management strategy for all initiatives and properties apart from kids and family entertainment. He will continue to oversee advertising, corporate branding, convention and trade-show activations, digital streaming, theatrical rollouts, partnerships, product management, and social marketing for Shout! Factory, Shout! Studios, and Shout! TV. He’s also in charge of the marketing and promotion of the Mystery Science Theater 3000 franchise, which includes the new series and licensing and merchandising. 

“Michael is a high-level strategist and a successful leader. His business acumen and strategic thinking have contributed greatly to the success of Shout’s overall business. He has driven the growth of many business verticals by super-serving our content partners and maximizing business opportunities. All of this and his strong leadership skills have made him an invaluable leader at Shout!,” stated Gene Pao, EVP of Strategy and Digital at Shout! Factory. 

“After nearly 20 years at Shout! I remain energized and excited by the opportunity to not only connect fans with the movies and series they love, but to also introduce them to new ones that just might become the classics – or cult favorites – of the future,” said Ribas. 

Ribas joined Shout! Factory in 2003 and most recently served as Vice President of Marketing. Before Shout, he held editorial and product-management positions for WetFeet in San Francisco.